Joules at Next

Joules is a British lifestyle brand that began at agricultural shows and country fairs in the early 1990s and has since grown into a much-loved name in British casual and country clothing. The brand's identity is rooted in the English countryside — colourful, practical, quality clothing for people who spend time outdoors without wanting to look utilitarian. The range covers womenswear, menswear, and childrenswear, with a particularly strong offer in the areas where Joules started: waterproof jackets and boots, warm knitwear, and casualwear that works as well in a field as in a town. The floral and botanical print work that appears across the women's range each season has become genuinely recognised as a Joules signature. The wellies and rainwear are among the most popular products for international customers — the quality of British weather has made British brands genuinely expert at waterproofing. Joules ships internationally with competitive delivery pricing and runs regular sale events. The children's range is particularly popular with parents who want quality, hard-wearing clothing that can keep up with active children whatever the weather.